Search Engine Optimization for Flash Sites
Nowadays most of the web pages are blown up with flash animation products. Animations have a great influence on the way your website is seen and indexed by the search engines. There is a problem in Flash Search Engine Optimization which is a matter of concern in terms of conversion and web site profitability. Flash content is heavy on interactive features and images and is light on text.
When it comes to indexing flash elements, search engines have some very impressive strides. But still they are not perfect. Although links and text can be picked, they cannot be put into context. Designing a website entirely with flash is surely not a good option from user perspective. Flash is a good option as a complement and not the replacement to a HTML site. If you are using flash elements for your website, you will also have to create HTML elements for everything you are going to represent in flash.
Search engines can read flash files very easily and can extract text and links. For better ranking in search engines, here are few tips for using flash. You should create descriptive useful page titles and Meta descriptions. If you are planning to make site using flash, make sure that there are standard links on the page like SEO Tips. This allows search engines to find more than a page on the website. Flash should be embedded into HTML pages and regular text links should be used on the page. You can also add HTML text on the page. It would be better to break content into different flash files rather than including everything in one flash. This will help you create different HTML pages around different ideas enclosed in it.
Search engines do not prefer sites that are built using Flash exclusively. Such websites lack relevant text that would allow good indexing. Moreover, all search engine spiders cannot read the content of a .swf file. Generally flash is preferred for mini sites or for campaign sites. Text that does not need to be in flash should be removed and should be put into good old HTML.
Search engine does not like flash web site since flash movies are very complex for a search engine spider to understand. Make sure that the content you are going to render in Flash appears within a no script tag as it will help search engines and users to access content and will also show flash version or the non-flash version based on the visits.Flash Search Engine SDK can be used to extract text from a flash movie. One of its handiest applications is the tool named swf2html. This tool is also advantageous if you have already installed Flash Search Engine SDK as it will check the accuracy of the extracted text one more time. These approaches are very helpful in optimizing flash sites. There are many more approaches that can be used to optimize flash sites.